Abdo Hassan
Bridging technology, ethics, and creative expression
Who I Am
Based in Amsterdam, I work at the intersection of code, critique, and care. My work blends computer science, critical theory, and storytelling to build technologies that empower rather than extract, question rather than optimize.
As a Creative Technologist, AI Ethicist, Digital Anthropologist, and Poet, I believe technology should serve humanity's highest aspirations, not its lowest impulses.
What I Do
Human Centric AI Manager
Building human-centered AI experiences, bridging machine learning teams, product designers, and users to create inclusive and accessible AI systems for sports retail.
Responsible AI Manager
Led ethical AI practices for one of the world's largest retailers, building trust in data and AI across the business while ensuring responsible implementation.
Founder
Exploring new ways of doing digital work that resists extractive norms and centers people and planet. Developing frameworks for ethical technology practices.
Selected Works
Exploring the intersection of technology, ethics, and creative expression through various projects and experiments.
Responsible AI Strategy at IKEA
Leading ethical AI practices for one of the world's largest retailers, building trust in data and AI across the business while ensuring responsible implementation of AI technologies.
View ProjectDecathlon Knowledge Engine
Building human-centered AI experiences for sports retail, bridging machine learning teams, product designers, and users to create more inclusive and accessible AI systems.
View ProjectEveryday Data (H)Activism
A community-powered toolkit for resisting data extraction in everyday life. This project explores new ways of understanding and resisting the extractive nature of data collection through community-centered practices.
View ProjectGardens of Algorithmic Care
A performance exploring the intersection of care, algorithms, and community. This work examines how we can cultivate spaces of care within algorithmic systems and resist extractive technologies.
View ProjectMy Philosophy
Radical Optimism
I believe in radical optimism: that AI can serve the margins, not just the mainstream. That resistance can be joyful. That critique can be creative. My work tries to make space for a kind of tech practice that is decolonial, delightful, and deeply collective.
"I don't believe in 'ethical AI' as a checklist. I believe in ethical AI as a choreography: a dance between people, machines, politics, and possibilities."
Selected Talks
Sharing ideas about ethical AI, creative technology, and decolonial practices at conferences and community events.
Poetics of AI: Resistance is in the Cracks
A performative lecture at the AIxDESIGN Festival: On Slow AI, exploring Arabic linguistic discourse, joyful resistance, and alternative metaphors for computation.
View DetailsReclaim the Algorithm Workshop
A workshop at What Design Can Do Live, focusing on reclaiming algorithms through community-led practices.
View DetailsGardens of Algorithmic Care
A poetic meditation on the harm caused by data and algorithms, performed at the PublicSpaces Conference.
View DetailsEveryday (H)acktivism Workshop
A workshop promoting community-centric practices and redefining activism in the data-driven age, held at the PublicSpaces Conference.
View DetailsDecolonising The Internet
A lecture delivered at the University of the Underground, examining power imbalances in online knowledge.
View DetailsMelodic Cairo
A spoken-word performance as part of the 'Poetry on Sunday' series by We The People and Paradiso.
View DetailsI worked with
Organizations and institutions I've collaborated with across industry, academia, and creative practice.
